How Lee Rubin pivoted and built a Top 10 Fastest-Growing Tech Company

Pivoting from event planning to tech successfully.

June 12, 2024

Minutes Long

How did the owner of an event planning agency transform her business into one of the top 10 fastest-growing tech companies?

This is the journey of Lee Rubin, recognized as a 2023 Top 200 Female Founder, and the dynamic force behind Confetti, ranked #124 on the Inc. 5000 list of fastest-growing companies. With a passionate team of 70 and a recent strategic acquisition, Lee's story is not just about her early ambitions but also her resilience in overcoming skepticism and the quest to find the right co-founder.

In this conversion, Lee recounts recent hurdles and shares invaluable wisdom for budding entrepreneurs and established leaders alike.

Key takeaways:

Build Relationships that Weather Storms: The key lies in building relationships, especially with someone like a co-founder. You need someone who understands you, communicates well, and supports you. This type of partnership helps you bounce back from early setbacks and drives long-term success. Choosing your business companions wisely is vital because they’re as important to your journey as the destination itself.
Balancing Work and Personal Life: Maintaining harmony between these two is essential. As a leader, you should create an environment where your team can achieve this balance, too. When work doesn’t completely overshadow personal lives, everyone is more resilient and motivated.
Empower Teams to Own Their Success: Empowering your team to own their success can transform your role from a doer to a leader. Trust your team with real responsibilities and let them lead initiatives. Seeing them succeed independently makes your business more efficient and recharges your energy to face new challenges.