How To Find New Customers Remotely

In an increasingly online world, finding new customers as a small business is essential for growth. It can be difficult to find customers that will use your service or product and stay loyal to your company. Here, we outline ways to find new customers in a competitive online space.

While starting a new business, it can be difficult to find customers that will use your service or product and stay loyal to your company. In order for your dream to stay alive, you need people to buy into it. In an increasingly online world, this can be extremely daunting. How will customers find you? How do you make your website garner the attention you need? How should you best utilize social media? The increasingly remote world we find ourselves in allows for so much opportunity, you just need to know how to tap into it. 

As your partner in small business accounting services, we want to make sure all aspects of your business can continue to grow in any situation. Here we’ll explore some of the tried and true ways to find new customers remotely.

Use The Network You Already Have

Always use the resources that are already available to you. In your case, use the people around you that you have previously connected with to spread the word. Whether that’s friends, family, long-time colleagues, or coworkers—get the people you already know to use your service and get feedback from them. Having this positive feedback can bolster your business and, through the extension of your friends’ connections, your business can grow even further. Be wary though—posting a picture every day of the same pot for your new pottery shop might have you losing more friends than gaining customers. 

Social Media

Every day, billions of people from all over the world log onto various social media platforms. Through the use of social media, you have the potential to reach an extremely large audience that would be otherwise unavailable to you. Generating awareness and creating awareness for your business can be daunting. Social media helps with that task because now you are no longer dependent on how many people walk by your store but on how many you can reach through a post or hashtag. 

Depending on your business, social media can be utilized as an incredibly useful tool to target people; those people can then become customers. Deciding on the best platforms to use is essential, getting to know your demographic or target audience will help in the decision-making of what social platform to use. 

Professional social platforms are good places to connect with other experts that can help you expand your business. The ability to share articles and invite others to connect with you allows others to learn about you and your business.

Display Your Expertise

You’ve made it this far with your business, so show it off! Use your community, network, and social platforms to show off the impressive feats your business and you, as its owner, have accomplished. If people can’t get out to see your accomplishments, it’s your job to make sure people can still learn about your business. Get a spot in the newspaper, post frequently, and show others the great things your business is doing so word can spread. If you can differentiate yourself from your competitors in any way, emphasize that aspect of your business and show it off so your potential customers have a reason to go with your business.

Look Into Advertising For Small Businesses

While getting into advertising can seem daunting, its payoffs can make it all worth it. Not all advertising is the same so it is important to see what would work well for your business. For example, say you pay to get an online ad for your small business so you can appear at the top of local search results. Then, someone two miles away who happens to search for services you offer can see your ad displayed at the top. They can then drive over, make a purchase, and all of a sudden your ad just paid for itself. 

Do your research though—you need to figure out what kind of advertising will lead to the most conversions for your business. Experiment with different options, and see what works and what doesn’t. Cast your net wide in digital marketing—it can help you find the niche your business needs. 

Tell Your Story & Be Yourself

Perhaps the most important thing you can do to expand your business in an online space is to humanize your business. Let your potential customers see you, your drive, and that you're not just a company that wants to take their money - but a company that wants to serve its customers. Start a blog to tell your story, get featured in podcasts to tell others of your journey as a business owner, or develop your website to be as transparent as possible to your audience. People don’t want to work with a faceless company. The more face-to-face you are with them, the more trust you can build. 

Accounting System for Small Business

Decimal has each accounting manager build a unique process for each client depending on their needs. Your dedicated accountants will even help you improve processes beyond traditional bookkeeping. We’ll handle the books, processes, and technology so you can stay focused on finding new customers and all the other important aspects of your business. 

Our online accounting services are here to take some things off your shoulders so you can get back to other essential business processes. The accounting operational system for small businesses that we have developed makes sure your books are in order. Visit our website and contact us to schedule your free consultation now to see how Decimal can help you!